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Our readers are curious, culturally engaged and interested in the world beyond the bottle. They come to slake to discover what to drink, where to go and the people, places, histories and ideas shaping drinking culture today. [Read more – About Us]
For our partners, that creates opportunities to reach readers through trusted editorial storytelling, recommendations, travel, advertising, events and longer-term collaborations.
Why Partner with Us
We work with drinks, hospitality, travel and lifestyle brands that have something interesting to say to our audience.
Partnership Opportunities
✦ Sponsored Editorial
Original slake features created in partnership with brands.
Our approach is editorially led. Rather than simply placing a product into an article, we look for the wider story: the cultural shift, history, person, place or idea that makes a partnership genuinely worth reading.
That might mean using a bar as a case study within a feature on the return of the three martini lunch, exploring a destination through the drinking culture that defines it, introducing readers to a lesser-known wine region, or creating an ongoing editorial series around a subject a brand has genuine authority in.
Sponsored editorial is clearly labelled and can include original reporting, interviews, tastings and photography where appropriate.
✦ Editorial Series & Long-Term Partnerships
For brands looking to build a deeper relationship with slake, we offer multi-article partnerships and sponsored editorial series.
These can run across several weeks or months and allow a partner to become associated with a particular subject, theme or regular feature while each individual article remains interesting and useful in its own right.
✦ Display Advertising
Brands can advertise directly across slake through on-site display placements.
Options include prominent leaderboard advertising and other placements across the publication, offering repeated visibility alongside slake‘s editorial content.
Campaigns can run individually or be incorporated into wider partnerships combining advertising with sponsored editorial.
✦ Picks, Tastings & Affiliate Partnerships
Our Picks are built around bottles and products we genuinely recommend, from seasonal wine guides to tastings of particular grapes and styles.
Where appropriate, selected recommendations may include affiliate links that allow readers to purchase directly from retailers. Commercial relationships do not determine our tasting results or editorial recommendations.
We also work with relevant retail and affiliate partners across existing and future buying content.
✦ Travel & Destination Partnerships
Travel is an expanding part of slake, exploring wine regions and drinking destinations through their hotels, restaurants, bars, landscapes, culture and people as well as what ends up in the glass.
We work with tourism boards, wine regions, hotels, hospitality groups and other destination partners on editorially led trips and campaigns that can generate multiple pieces of useful, long-lasting content.
✦ Newsletter Partnerships
Our newsletter reaches readers away from the main site and offers selected partners the opportunity to appear alongside slake‘s weekly editorial recommendations and discoveries.
Newsletter sponsorship can stand alone or form part of a broader campaign across editorial and on-site advertising.
✦ Events & IRL
Slake also creates opportunities to bring our editorial world into real life through tastings, talks, dinners, salons and other gatherings.
We welcome conversations with venues and brands interested in collaborating on thoughtful events built around drinks, food, culture and conversation.
Our Audience
Slake readers are curious drinkers rather than collectors of rules.
They are primarily UK-based, with a growing international readership, and are interested in wine, food, travel, restaurants, bars, culture and the stories behind what we drink.
They want to discover new bottles and destinations, understand what they’re drinking without being patronised, and find recommendations from people whose judgement they trust.
For partners, that means reaching an audience interested not simply in consuming more, but in discovering what is worth their time, attention and money.
Who We Work With
Our commercial world naturally includes:
Wine, spirits and drinks producers · Wine regions and trade bodies · Restaurants and bars · Hotels and hospitality groups · Tourism boards and destinations · Drinks retailers · Glassware and tableware · Food and complementary lifestyle brands
We’re also open to less obvious partnerships where there is a genuinely compelling connection to drinking culture and the wider slake world.
Editorial Integrity
Trust is fundamental to slake.
Sponsored partnerships and affiliate relationships are clearly disclosed in accordance with relevant UK advertising requirements. Commercial partners may review sponsored work for factual accuracy where agreed, but slake retains editorial control over its voice, opinions and conclusions.
Independent editorial coverage, reviews and recommendations cannot be purchased.
Our aim is simple: if a reader encounters a commercial partnership on slake, it should still be something worth reading.
Let’s Work Together
From a single sponsored feature or advertising campaign to a multi-month editorial partnership, destination project or event, we’re interested in collaborations that give brands a meaningful place within the Slake world.
If you’d like to collaborate, please get in touch: